How We Work

The best clients and customers seek you out because they already heard of you.

Get The Word Out Communications helps you embrace our Get Slightly Famous ™ marketing model to attract clients and customers. Our methodological approach is comprised of three core pillars – each customized to your particular goals, budget and target marketplace.

Strategy First, Tactics Second

We believe in taking the guesswork out of marketing. We do not believe in one-size fits all approaches and always develop client-appropriate marketing strategies at the front end of each engagement that serve as the foundation for client projects.

Our work starts with a thorough intake analysis. We utilize our proprietary Get Slightly Famous Marketing Assessment to review your target market, brand positioning, media programs and overall web presence. From here, we work with you to determine appropriate strategies and tactics likely to advance your goals.

Thought Leadership Marketing

Thought leadership centers on sharing your expert knowledge in a way that helps your prospects solve problems and become informed consumers. When done authentically and in a genuine spirit of helping others, thought leadership marketing earns attention and trust that can generate leads, sales and word of mouth.

In every engagement, Get The Word Out Communications helps our clients demonstrate and promote their industry expertise to enjoy the following:

● Improved search engine positioning and web traffic

● Higher quality, better qualified sales leads

● The ability to charge higher fees due to increased reputation

● Ongoing, sustained media coverage

● Increased word of mouth and inbound sales activity

● Less sales resistance due to increased industry reputation

● Beat lesser known competitors in competitive bidding situations

We help your convey your message so that potential customers and clients see you as the obvious answer to their problems and challenges and the logical choice when they’re looking for a supplier.

Content Marketing

Developing and promoting educational content around your company’s key products and services is becoming an effective strategy for marketing products and services. We help companies practice content marketing and provide educational content and information that attracts and converts prospects.

Get The Word Out is comprised of experienced/published writers, public relations professionals, content creation specialists, former journalists, book authors and publishing experts, and podcast, online video production and Web 2.0 experts.