Talk Descriptions

Steven Van Yoder, principal of Get The Word Out Communications, can speak to your group or organization about topics that draw from Get Slightly Famous. The following talks are ideal for BtoB businesses and available as keynotes or one­-hour presentations, either live or via webinar, that can be customized to your particular audience or event.

Steven Van Yoder speaking at BlogWorld Expo, Las Vegas


Attract More Business by Getting “Slightly” Famous

Attract More Business by Getting “Slightly” Famous shows how to build visibility and credibility by positioning yourself as a valuable resource and mini-celebrity within a specific target market. Steven will describe his own experiences, including real-world client success stories and provide a practical “toolbox” of strategies drawn from his book, Get Slightly Famous: Become A Celebrity in Your Field and Attract More Business with Less Effort, (Second Edition), including:

  • Using simple market research to validate your niche
  • Developing a comprehensive thought leadership marketing program
  • Getting consistent earned media attention
  • Using speaking engagements to cultivate your target market
  • Developing Authority Content that reaches high-end buyers

Steven provides a practical, proven model – backed up with data, case studies and how-to information – that attendees can implement immediately upon returning to their hotel rooms. No fluff. No hype. Only field-tested strategies that will help content marketers build credibility as an indispensable resource to their best prospects, clients and customers.

Earned Media Strategies That Work

In one way or another, the media reach and influence everyone who has a direct impact on your business. Earned media coverage is also more credible with high-end buyers than materials you self-publish on your own website. When properly pursued, media strategies can establish your reputation and build your brand, reaching far more prospects than you ever could in person.

Steven will discuss how companies can create an earned media strategy that drives business and sales objectives, including:

  • How to position your business as a media resource
  • How to attract media attention by publishing authority content
  • How to identify and approach media that reach your target market
  • How to publish bylined articles that boost credibility and attract prospects
  • How to turn media coverage into powerful sales enablement tools

Steven has published hundreds of articles, given numerous media interviews, and landed hundreds of thousands of dollars in free media coverage for his clients in consumer and business publications. This talk will leave attendees with a clear understanding and action plan of how to get “slightly” famous in media that reach their target markets.

Credibility is King: How to Ensure Your Content Rises Above the Noise

Building trust is hard when everyone claims to be an expert.  As companies across all industries create and distribute content, the bar is increasingly high to get (let alone keep) your prospects and customers’ attention. Moreover, the coming content deluge will require companies to build in markers of trust and authority to ensure that their content marketing efforts possess a halo of authority.

This talk will show content marketers how to become a signal above the noise by designing and implementing a content strategy to dominate their niche or industry. Attendees will learn the importance of designing their own virtual first impressions by embracing thought leadership branding and integrating high-credibility traditional PR, speaking, association partnerships and publishing into a holistic content marketing mix.

Audience takeaways:

  • Develop a practical strategy for leveraging content to become famous in your industry
  • Design a winning Virtual First Impression (™) that communicates trust and authority
  • Build an expert reputation platforms for content creators within your company
  • Co-brand and promote your content via third party influencers
  • Case studies and tactics for consistently earning exposure in credible third party media
  • Attendees will receive an assessment tool and develop a personal action plan

“Steven Van Yoder delivered a well-received program on the importance of branding for NCBA’s Cooperative Conference. His presentation, filled with examples, stories and easy to follow steps, was highly dynamic and made great use of multimedia to keep the audience engaged.

As a result, we brought Steven back to NCBA to help us with a Marketing and PR program for our senior leadership and board members. We were pleased to have Steven as part of our signature event for our membership and look forward to having him back in the future.”

Jim Jenkins, Director of Communications
National Cooperative Business Association (NCBA)

“Your contribution was impressive. You offered the audience a great deal of relevant, useful content and delivered it in an engaging way.”

Sandra L. Beckwith, Panel Coordinator
American Society of Journalists and Authors(ASJA)

“Many veterans of our chapter found your information on marketing on the web to be “meaty” and packed with tips. And the newer members appreciated that the information was immediately useful and relevant. Your expertise speaks for itself and your advice translated to many benefits for the listeners.

We found the self-assessment handout to be a useful tool, both to point out in which direction we might place our time, and to motivate us to step up our marketing goal.”

Amanda Kovattana
National Association of Professional Organizers (NAPO)

“Thank you for your presentation. The attendees were acutely interested in your personal success story and your timely and unique strategy for marketing in this new world order. The best indicator of success is the number attendees that stuck around for a personal conversation after the meeting, which proved they couldn’t get enough of your advice and perspective!”

Jeff Marcous
Silicon Valley EcoTuesday

“Steven Van Yoder has done significant empirical research to develop an understanding of what works and what doesn’t for consulting and other business to business service companies.  He clearly communicates this knowledge with an understandable, informative presentation that gives actionable steps a company can do to improve their business development results. Our international group was very pleased with the webinar he gave.”

Glenn E. Coughenour
Project Management Institute (PMI)

“I enjoyed your presentation and found a number of points to ponder.  In particular I realized I really needed to have my strategy in place. I really appreciate all you did to help promote the event. Thanks for getting 2013 off to a great start!”

Sandra Clark
Women In Consulting (WIC)

For more information, contact us

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