- Media
- Steven Van Yoder
- Media Coverage
- Talk Descriptions
- Ideas Behind GSF
- Media Kit
Get Slightly Famous: Talk Descriptions
These talk descriptions are based on the strategies featured in Get Slightly Famous (Second Edition). Each of these talks is available as keynotes or one-hour presentations, either live or via teleseminar.
Steven Van Yoder speaking at BlogWorld Expo, Las Vegas
Attract More Business by Getting “Slightly” Famous
The best clients and customers are those who seek you out because they’ve already heard of you. Successful business owners and executives build reputations within targeted niche communities of their best prospects and become recognized authorities in subjects that relate to their businesses. This strategy not only gets prospects’ attention, it also builds credibility that opens the door for greater sales.
Attract More Business by Getting “Slightly” Famous shows how to build visibility and credibility by positioning yourself as a valuable resource and mini-celebrity within a specific target market. Yoder will describe his own experiences, including real-world client success stories, and provide a practical “toolbox” of strategies drawn from his book, Get Slightly Famous: Become A Celebrity in Your Field and Attract More Business with Less Effort, (Second Edition), including:
- Developing a comprehensive thought leadership marketing program
- Getting consistent media attention
- Using speaking engagements to cultivate your target market
- Becoming a center of influence within your industry
- Leveraging the Internet and Web 2.0 to its full potential
- Creating ancillary “info-products” that supplement your income and build public awareness
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“Steven Van Yoder put together a well-received program on the importance of branding for NCBA’s Cooperative Conference. His presentation, filled with examples, stories and easy to follow steps, was highly dynamic and made great use of multi-media to keep the audience engaged. Our members also got a copy of Steven’s book as part of their registration packets and as a result, we’ve brought Steven back to NCBA to help us with a Marketing and PR program for our senior leadership and board members. We were pleased to have Steven as part of our signature event for our membership and look forward to having him back sometime in the future.” Jim Jenkins |
Slightly Famous Media Strategies That Work
The public values the media, and so should you. In one way or another, the media reach and influence everyone who has a direct impact on your business. When properly pursued, media strategies establish your reputation and build your brand, reaching far more prospects than you ever could in person.
Yoder will discuss ways that any small business owner can create a media strategy for their business. His talk covers the following areas:
- How to position your business as a media resource.
- How to identify magazines, trade publications, newspapers and broadcast media that reach your target market.
- How to position yourself as the media “go-to” person for your industry.
- How to get quoted in media stories about your industry.
- How to publish articles that attract prospects.
- How to use previous media coverage to develop marketing materials that easily replace expensive brochures, mailers, and newsletters.
Yoder has published hundreds of articles, given numerous media interviews, and landed hundreds of thousands of dollars in free media coverage for his clients in consumer and business publications. This talk will leave attendees with a clear understanding and action plan of how to get “slightly” famous in media that reach their target markets.
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“Your contribution was impressive. You offered the audience a great deal of relevant, useful content and delivered it in an engaging way.” Sandra L. Beckwith, |
Marketing In a Virtual World
This is the age of the virtual customer. Today, you can work with a consultant, a financial planner, or a business coach across the country as easily as someone across town. The Internet has made it perfectly reasonable to land a major client you’ve never met in-person, and has created new expectations among consumers.
In the Internet Age, prospects often find you, instead of the other way around. Prospects now “Google” around to find someone with your skills. They expect you to make a good virtual “case” for yourself. If you don’t pass the test, or make a bad impression, or appear lackluster compared to your competitors, you will lose the potential client.
This talk outlines the challenges and opportunities for small business owners in the Internet Age and will help you harness the potential of marketing your business in the virtual world.
- Make your web site a resource for your target market.
- Create a powerful Virtual First Impression.
- Become an online center of influence.
- Assume online leadership positions in your industry.
- Create a virtual podium with teleclasses.
- Publish and syndicate articles online.
- Utilize audio, blogs, and online communities.
Yoder’s message is simple: succeeding online means being generous — to win, you’ve got to give, give, give! This talk will feature lots of useful information, including suggested articles, links, downloadable files, and customer resources. Listeners will learn the basics for creating a credible online presence.
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“Many veterans of our chapter found your information on marketing on the web to be “meaty” and packed with tips. And the newer members appreciated that the information was immediately useful and relevant. Your expertise speaks for itself and your advice translated to many benefits for the listeners. We found the self-assessment handout to be a useful tool, both to point out in which direction we might place our time, and to motivate us to step up our marketing goal.” Amanda Kovattana |
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“I wanted to write a quick note to acknowledge your presentation to our Silicon Valley EcoTuesday group. The attendees – comprised mostly of small business entrepreneurs as well as non and for-profit sustainability organizations – were acutely interested in your personal success story as well as your timely and unique strategy of marketing in this new world order. The best indicator of speaker success is the degree to which attendees stick around for a personal conversation with the speak after the meeting; you proved they couldn’t get enough of your advice and perspective!” Jeff Marcous, |
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