In the good old days, businesses could plan their marketing campaigns based on a fairly consistent economy and consumers’ willingness to spend. For decades, companies could conduct initial marketing planning and research, followed by money, time and resources, and good results were often predictable.
No more.
Excerpted from Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business With Less Effort (Second Edition)
Pete Slosberg’s career in beer began by accident. In 1979, as an executive with IBM, he attempted to make wine in his kitchen, but grew impatient with the long wait for wine to mature. He turned to beer instead, brewing a variety of exotic beers and enlisting friends as tasters. His prize creation was Pete’s Wicked Ale, a brown ale that carried an image of Pete Slosberg himself emblazoned on each bottle.
(2nd Edition)
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