by Steven Yoder | Real World Success Stories
Tom Brosnahan started writing about Turkey 40 years ago as a Peace Corps Volunteer and developed a successful guidebook series to “demystify” Turkey for American travelers. Though his guidebooks, including Frommer’s “Turkey on $5 a Day”...
by Steven Yoder | Real World Success Stories
Judy Wicks, the founder and owner of White Dog Café, is a popular restaurant in Philadelphia’s University of Pennsylvania section that is well known for its commitment to social responsibility. Since opening in 1983, the White Dog has become a Philadelphia...
by Steven Yoder | Features
Corporate executives wield tremendous buying clout. According to the 2007 U.S. Business Elite Survey by Ipsos Media, senior executives make or influence more than $1.7 trillion a year in spending decisions. These executives have purchasing responsibility for...
by Steven Yoder | Real World Success Stories
Computer networking equipment maker Cisco Systems is a testament to a total commitment to thought leadership marketing. Cisco’s entire senior management team is organized around the goal of promoting Cisco as a thought leader in the technology field, which is led by...
by Steven Yoder | Tips From The Guru
Women make, or influence, 80 percent of all consumer purchases in the United States, constituting a powerful market segment that requires special attention. But, to effectively market your product or service to women, it takes more than changing your website’s...
