Tom Brosnahan started writing about Turkey 40 years ago as a Peace Corps Volunteer and developed a successful guidebook series to “demystify” Turkey for American travelers. Though his guidebooks, including Frommer’s “Turkey on $5 a Day” and the Lonely Planet “Turkey” are still top sellers, it’s Brosnahan’s TurkeyTravelPlanner.com that turned his business into a mini-empire. “Many travel writers enjoy roaming the entire world, always visiting and describing new places,” say Brosnahan. “I realized early that focusing on a particular niche was the best way to run a successful business and more difficult for competitors to overcome your lead,” says Brosnahan.
Turkeytravelplanner.com is laser-focused on Turkey travel and receives two million visitors annually from more than 170 countries. “My web site stands out from larger travel websites which tend to cover the entire world, but thinly,” says Brosnahan. “Because I focus on Turkey with depth and discernment, my website is regarded as a rich resource for planning a trip to Turkey and provides more depth than the competition.”
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