by Steven Yoder | Blog, Features
For years, I’ve found it amusing to see a handful of all-over-the-map restaurants selling everything from pizza, donuts, espresso and chop suey…all offered on cluttered signs as part of the same menu! Although I find it funny, even absurd, someone within...
by Steven Yoder | Tips From The Guru
(The following has been adapted from the Get Slightly Famous Podcast Series) Paul Gillin is a writer, speaker and online marketing consultant specializing in social media and the application of personal publishing to brand awareness and business marketing. Paul is a...
by Steven Yoder | Features
Helene Solomon, a principal in the Boston-based strategic communications firm Solomon McCown & Company embraces strategic alliances to establish her firm in prime industries. Solomon organizes an educational panel discussion series titled SM& Presents and,...
by Steven Yoder | Real World Success Stories
Tom Brosnahan started writing about Turkey 40 years ago as a Peace Corps Volunteer and developed a successful guidebook series to “demystify” Turkey for American travelers. Though his guidebooks, including Frommer’s “Turkey on $5 a Day”...
by Steven Yoder | Features
In 1999, I wrote an article for Guru.com, a popular website for solo professionals, about how to publish articles as a marketing strategy. Almost immediately after it appeared, I landed a new client, was invited to submit two proposals, and added dozens of names to my...
