The Brand Umbrella

For years, I’ve found it amusing to see a handful of all-over-the-map restaurants selling everything from pizza, donuts, espresso and chop suey…all offered on cluttered signs as part of the same menu! Although I find it funny, even absurd, someone within...

Your Marketing Core

If you’ve been following trends in exercise and fitness over the past few years, you’ve probably heard the phrase “core strength.” In anatomy, the core refers to the body or trunk (minus the legs and arms). Core strength supports the spine, improves...

Develop Your Own Super Niche ™

Jayme Broudy worked for years as a general management consultant who worked with a variety of business owners across many industries. Her challenge was that she struggled to find clients because she lacked a clear, focused target market to guide her marketing efforts....

Stop Selling and Help Your Customers Buy

In the good old days, businesses could plan their marketing campaigns based on a fairly consistent economy and consumers’ willingness to spend. For decades, companies could conduct initial marketing planning and research, followed by money, time and resources and good...