by Steven Yoder | Blog, Features
Jayme Broudy worked for years as a general management consultant who worked with a variety of business owners across many industries. Her challenge was that she struggled to find clients because she lacked a clear, focused target market to guide her marketing efforts....
by Steven Yoder | Features
Helene Solomon, a principal in the Boston-based strategic communications firm Solomon McCown & Company embraces strategic alliances to establish her firm in prime industries. Solomon organizes an educational panel discussion series titled SM& Presents and,...
by Steven Yoder | Blog, Features
I recently received an inquiry on my website from a prospective client. It was a local human resources consulting firm that wanted to learn how my Personal Fame Program could help them expand their corporate team performance services within the Silicon Valley business...
by Steven Yoder | Tips From The Guru
Ever respond to one of those pizza flyers hanging on your doorknob? They’re an effective marketing tool utilized by the major pizza chains as well as local restaurants. Of course, the business of printing those flyers is extremely competitive and price-driven. So when...
by Steven Yoder | Features
In 1999, I wrote an article for Guru.com, a popular website for solo professionals, about how to publish articles as a marketing strategy. Almost immediately after it appeared, I landed a new client, was invited to submit two proposals, and added dozens of names to my...