Ashoka: Innovators for the Public is a nonprofit organization supporting the field of social entrepreneurship. Kyle Taylor, global spokesperson for Ashoka Youth Venture, was aware that nonprofits traditionally do not receive their fair share of media coverage. He determined to change that during his recent Road Trip America campaign.
This interview shows how a 23-year-old with little media experience successfully pursued media opportunities and landed prime coverage, in the New York Times, Seattle Herald, and on NPR Seattle.

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