“For the past few years, Applied has utilized the first-rate public relations services of Get the Word Out Communications. During this time, we have witnessed the power of the “Get Slightly Famous” philosophy, which emphasizes the value of press announcements, placing articles in key trade journals, and positioning our top executives as experts in our industry.
This approach has not only provided the best value for our marketing dollar but also has translated into industry recognition that has helped position us as an innovator of “best available technologies” for emerging water treatment challenges. And, best of all, we’ve experienced an increase in sales inquiries and orders.”
Susan Foster Marketing Communications Manager, Applied Process Technology, Inc. Clean Water. No Waste. http://www.aptwater.com/
Applied Process Technology, Inc.
Applied Process Technology provides water treatment solutions and services to the drinking water, environmental remediation, and process water and wastewater markets. Applied focuses on hard-to-treat contaminants that cannot be addressed cost-effectively with conventional treatment technologies.
Summary
Thought Leadership
Get The Word Out created a comprehensive public relations and thought leadership program focusing on Applied’s unique, waste-free water treatment process. We focused on promoting the work and ideas of Applied principals within the water treatment industry.
Key objectives included:
Industry Branding. We articulated Applied’s unique selling proposition to industry influencers and the trade media to create industry recognition for Applied and its technologies.
Visibility. We pursued an outreach strategy to gain industry and investor recognition to position Applied for its next growth stage.
Credibility. We publicized company achievements and promoted Applied principals as experts at conferences and trade publications.
Results
APT Water (formerly, Applied Process Technology) had the primary goal of positioning itself and its proprietary technologies with a proven track record of solving industry-challenges, while showcasing its engineers as industry thought leaders. Our work helped Applied attract substantial business opportunities, including infusions of venture capital and other material business opportunities.
Web Site
Get The Word Out designed a functional website for Applied. Special emphasis was given to positioning Applied principals as active industry leaders and innovators, including a press area noting all media initiatives and coverage.
Contributed Articles
We developed and published several articles in targeted trade media related to Applied projects and client case studies.
Targeted Press Announcements
Get The Word Out maintained a continuous news pipeline to announce key developments to the trade media (new developments, trade shows, client case studies). This resulted in dozens of media stories, interviews, and company profiles.