BizXchange Reaches New Markets with Content
BizXchange is business barter exchange with offices in Seattle, San Francisco and Dubai, enabling members to trade goods and services via a private currency to increase their earning and purchasing power. Get The Word Out has worked with BizX over the past several years on content marketing projects designed to educate its marketplace on bartering while complementing its sales efforts.
Video Case Studies
Get The Word Out supported BizX sales efforts within the San Francisco Bay Area restaurant and hospitality sectors. Video case studies of local BizX members were developed and Get The Word Out directed the video case study of Montclaire Bistro.
In 2010, Get The Word Out helped BizX reach key markets by developing industry-specific white papers to support its marketing and sales initiatives. White papers targeted a dozen industries, including hotels, restaurants, printers and construction; each industry was profiled in a white paper devoted to that particular industry.
Get The Word Out managed the entire project, including all content development, case study interviews and editing content to be easily adaptable as blog material and trade publication articles. White papers were education-focused and serve as sales collateral by the BizX sales team while creating search-engine-friendly content that boosts BizX’s web presence and online lead conversion.
Trade Media Placements
In 2005, BizX geared up for expansion into several new industries. Barter education was required to generate sales leads. Trade publication articles were deemed ideal content vehicles for boosting visibility and credibility for BizX while generating sales tools (reprints), which the BizX sales team could use in account entry campaigns in the restaurant and hospitality, commercial printing and construction industries.
Get The Word Out identified trade publications in targeted industries, conducted all editorial outreach and secured media placements. Our writers worked with the BizX marketing team to develop article topics that reinforced company priorities, conducted case study interviews with BizX clients and researched particular industries to gather information about barter-related business challenges and opportunities.
Efforts resulted in media placements in the following publications:
- Costco Connection Magazine
- American Printer Magazine
- DaySpa Magazine
- Limo Digest