by Steven Yoder | Features
Corporate executives wield tremendous buying clout. According to the 2007 U.S. Business Elite Survey by Ipsos Media, senior executives make or influence more than $1.7 trillion a year in spending decisions. These executives have purchasing responsibility for...
by Steven Yoder | Features
In 1999, I wrote an article for Guru.com, a popular website for solo professionals, about how to publish articles as a marketing strategy. Almost immediately after it appeared, I landed a new client, was invited to submit two proposals, and added dozens of names to my...
by Steven Yoder | Features
When David Silverstein launched Breakthrough Management Group (BMG) in 2001, he sought ways to establish BMG as business performance improvement specialists in the financial services, healthcare, and manufacturing industries. Knowing that advertising was not a viable...
