One morning, you open your inbox and find several e-mails that will boost your business. There’s an invitation to speak at a national conference. A leading blogger asks for an interview, exposing your business to thousands of prospects. A trade publication editor lets you know that you’ve been featured in this month’s edition, which resulted from an earlier webinar.
Each of these opportunities came to you (instead of the other way around). Best of all, you enjoy the benefits of marketing without actually selling.